Rostrum records in an independent record company that has various artists signed; it was founded in 2003 by Benjy Grinburg in Pittsburgh, Pennsylvania. Within the record company the song we are using in our music video ‘Frick Park Market’ is sung by Mac Miller. Rostrum Records manages and have Mac Miller signed to their label. Rostrum Records’ main focus is on artist development. This emphasis has been the driving force behind the label’s current success.
Being an independent record company is difficult to promote your artists music especially if they are not well heard off. Artists collaborate in order to promote each other, for example Mac Miller and Wiz Khalfia have made various tracks together. They specifically target the same audience and genre so it appeals to the public they desire. Within their songs the always relate back to their hometown Pittsburgh, this shows they still have time and take into consideration where they come from and how they became famous.
An independent record labels in completely different to a conglomerate, nowadays many record companies are huge corporations that own a variety of record labels. For the most part, these companies are located in New York, Los Angeles or Nashville. These corporations usually consist of a parent company that owns more than one record label. For example, Warner Brothers Records owns Reprise Records and Maverick records. BMG owns Arista Records, RCA and J Records . In today's economy, most large record companies are actually huge conglomerates that own a variety of subsidiary record labels.
When our video is produced and we have to decide on a record label, we will be inclined to get a record label with conglomerate backing as this will help us get our song out there. As we are just starting out, it will be hard to start our own independent record label as they will not be able to use synergy to get the song publicised.
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