This is the digipak of Michael Jackson’s greatest hits. There are four CD's with the music and then a DVD of a performance of his. There is his trade mark image through the middle of the digipak with the white glittery glove. By having the whole digipak black this makes the glove stand out even more and it encapsulates the audience perception of everything we know about him. Michael Jackson traditional wears black clothing which is also why his digipak is black. The writing on the digipak is gold due to him being the ‘King of Pop’ and this stands out as you look at it.
The outside of the digipak is shiny and it is hard back which makes it aesthetically pleasing which will make the sales of the product go up. They don’t need to make a massively fancy digipak because the product will sell its self due to how well known his music is. Its a very simple but an ironic image which will straight away sell the product. This is due to it being his greatest hits so it will be all his true fans who buy the digipak and they will not care what it looks like, they will just want it for the music.
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